
Species Appropriate Food for Cats
Your cat deserves real, healthy food
Make Your Cat as Happy as They Make You
You shouldn't be the only one who eats healthy. Your cat deserves to eat real food, not burnt pieces of kibble full of carbs and additives.
That's why we provide a species-appropriate diet, which includes only the most high-quality ingredients for the healthy diet cats crave.
Featured Products for Cats
The Species Appropriate Diet
Cats are obligate carnivores, which means they need to consume meat to thrive. While wild cats, like panthers and tigers, are predators and feast on the meat of their prey, domestic cats consume small animals and bugs for their nutrition. Cats are obligate carnivores because of their inherited needs: Meat is biologically essential for their survival.
Like all obligate carnivores, the length of a cat's digestive tract is substantially shorter than those of mammals who eat plants. The shorter digestive tracts make plants and carbohydrates difficult to digest; however, meat digests easily.
This is why the very best diet for your cats is minimally processed and balanced with high-quality meat.
Made Just For Cats

Balanced just for them, our cat recipes give your cats what they need, nothing extra. No carbs, fillers, additives, or preservatives, just high-quality ingredients cats can easily digest. We serve only the very best food for your little family members to thrive.
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No Digestible Plants
No legumes, peas, potatoes, vegetables, fruits, grains, or starches
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No Unnecessary Additives
No colorants, preservatives, bacteriophages (viruses), or fermenting yeasts
Values
- Formulated for Obligate Carnivores
- Complete and Balanced
- USDA Inspected & Approved
Whole meat and organs, eggs, and oil
- Verified Safe
Test & Hold – independently verified
Benefits
- Improved Digestion
- Increased Energy Levels
- Healthier Skin & Coat
- Reduced Allergies
- Weight Management
- Reduced Stool Odor
How Do I Transition My Cat to a New Food?

We know you're excited to move your cat to a healthier diet, but cats are generally skeptical of new foods and diet disruptions can lead to digestive issues.
To avoid stomach upset and to safely introduce your cat to a new food, always transition gradually between new diets by mixing the new food with their current food over 7-10 days.